Published: December 31. 2012 2:47PM
Written by Leslie Provence
Photographed by Josh Norris
With more than 15 years of business development, sales and marketing experience in professional sports and NCAA Division I athletics, Chris Lewis returns to the ECHL and enters his first year with the Road Warriors as the team’s executive vice president and general manager. Lewis’ hockey experience includes stints at the NHL, AHL and ECHL levels and encompasses both team and league positions.
As the director of marketing for the Washington Capitals from 1999 – 2007, Lewis led marketing, promotional, special event, and advertising initiatives that resulted in increases in ticket and sponsorship sales as well as increased brand presence and media exposure.
Before his time in the NHL, Lewis served as the ECHL’s Assistant Director of Marketing from 1997 – 1999 and led the League’s team services efforts and on-ice licensing program. Lewis also worked on the sponsorship sales effort that resulted in record growth in revenue and corporate partner affiliations. During his time with the Philadelphia Phantoms, he was the lead ticket sales account executive.
Chris also spent time with the NFL’s Philadelphia Eagles corporate sales and service team and worked on numerous presentations aimed at increasing the club’s sponsorship and premium seat sales revenues. From 2007 – 2012, Lewis led the business development efforts for Binghamton University’s NCAA Division I athletics program, setting new benchmarks for development revenue ad donor participation during his tenure with the program.
Born and raised on Long Island, N.Y., Chris holds a bachelor’s degree from Villanova University and a master’s degree from Springfield College. Chris and his wife, Diane, have two children.
1. Where were you born?
Long Island, N.Y. I grew up in Bay Shore.
2. What one thing really makes your day?
A big squeeze from the kids when I get home.
3. What is your favorite movie?
I have a lot of them. At the top of the list are “Law Abiding Citizen,” “Taken,” “Navy Seals,” any of the “Lethal Weapon” movies, and of course, “Miracle!”
4. Is your desk messy or neat?
I’ll go with messy, but it is controlled chaos.
5. What is your favorite thing about Greenville?
Downtown, even though we live here. It still feels like we are on vacation when we walk around on a nice day.
6. What was your first car?
A 1976 white Ford Granada.
7. What is your favorite comfort food?
Well-done, extra-crispy wings with really good blue cheese dressing.
8. What is your idea of a dream vacation?
A beach with the family, some good reading material, good restaurants and no time table.
9. What is your favorite thing to cook?
Omelets. I don’t have a wide repertoire, but I seem to have a knack for omelets.
10. What is one thing people would never guess about you?
How much I watch Food Network. I get hooked on “Chopped.”
11. How did you meet your spouse?
We met at college — Villanova — her first week on campus.
12. What advice would you give a young person just starting out?
Be reliable and over deliver on competency, loyalty and work ethic.
13. Do you prefer the mountains or the beach?
Definitely the beach.
14. Have you ever met a famous person?
Who? I’ve met a number of pro athletes and have gotten to know Billy Baldwin pretty well.
15. What was your last vacation?
Emerald Isle, N.C.
16. Who is your hero?
17. What is he best gift you have ever received?
A bracelet from my kids for Father’s Day. I rarely take it off.
18. What is your favorite thing to do on a day off?
Something fun with the family and then settling in to watch a good game or movie when the kids nap.
19. I can’t live without my… What?
Sadly, my cell phone.
20. If you could invite five people, living or dead, to dinner, who would it be?
My dad, Gen. Tommy Franks, Ernie Accorsi, Steve Yzerman and Greg Norman.
|Chris LewisJosh Norris/Contributor|